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This past September, alongside the unveiling of the new Watch Series 6 (and little sib Watch SE), Apple teased the upcoming launch of a new on-demand video workout subscription, Fitness+
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And while it seems strategically timed to our ~new reality~ of living room workouts and Zoom-everything, the app—which runs through your Apple Watch and can be streamed on any Apple phone, tablet or smart TV—has actually been in the works for a couple of years. “It’s taken a lot of ideation and a lot of vision setting and a lot of work,” says Jay Blahnik, Apple’s senior director of fitness for health technologies, over a group video call from the Fitness+ studio in Los Angeles. “And we’re thrilled to bring it to market. There’s a lot to love about it,”...