News — NYC

What comes to your mind when you see the color yellow? One of your top 5 answers is “Taxi”, right? And even though not all taxis are yellow around the world, this color is strongly associated with the industry. But why is that? The first taxis in the U.S. weren’t yellow. In 1907, businessman Harry Allen bought red and green vehicles in France and transported them to New York. However, he had to face some competition, since a lot of other cab-companies popped up. And their owners painted the vehicles in different colors – black, brown, white, checkered – so...

What comes to your mind when you see the color yellow? One of your top 5 answers is “Taxi”, right? And even though not all taxis are yellow around the world, this color is strongly associated with the industry. But why is that? The first taxis in the U.S. weren’t yellow. In 1907, businessman Harry Allen bought red and green vehicles in France and transported them to New York. However, he had to face some competition, since a lot of other cab-companies popped up. And their owners painted the vehicles in different colors – black, brown, white, checkered – so...