News — BSquaredMedia

I had this question from a young reader: “Can you share what you do in a typical day as a marketing consultant? I want to be like you one day.”

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I’ve never written a post documenting my day before, so … why not? Career in context I am about to list the primary activities of one day — Wednesday, June 16, 2021. But first, a little context. This is not a typical year. Because of the pandemic, I’m doing almost no travel. A typical day in 2019 or 2022 (let’s hope) would be much different, I think. This year, I only work four days a week, an experiment that has been working very well!  My primary days for meetings are Tuesday, Wednesday, and Thursday. So this is a typical “busy...

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