With everyone staying at home, Peloton rose in popularity as a way to keep fit from your home. Now, Peloton has announced that it's launching a corporate wellness program for businesses to sign up to, which would give their employees discounts on Peloton subscriptions and products.
Peloton Launches a Corporate Wellness Program
In a press release, Peloton announced that it's launching a corporate wellness program for businesses to sign up to, called Corporate Wellness. Businesses in the US, UK, Canada, and Germany are all eligible to sign up to the program from launch. Although, Peloton notes it has plans to roll the program out in Australia later this year.
Under the corporate wellness program, businesses can offer subsidized subscriptions to Peloton's Digital and All Access Membership, and also discounts on the company's connected fitness products.
Corporate Wellness includes additional features such as Tags, which lets business members find colleagues as workout partners, and Sessions to host group workouts. The program also offers engagement, administrative, and analytic tools to help businesses to integrate the program into the workplace.
Peloton CEO, William Lynch, explained that the company's new corporate wellness program is a "natural extension" to Peloton. In the first three months of 2021, Peloton saw members take place in 171 million workouts, with users currently averaging around 26 workouts a month.
Peloton's new corporate wellness program allows members to link their home workouts with their office workouts, as Peloton's system is linked. It seems that Peloton is making it easier to integrate the service into your daily workout schedule.
What Is Peloton?
For those that aren't sure, Peloton is a fitness company. Peloton's main product is its interactive bikes and treadmills. The at-home gym equipment allows users to engage in virtual worlds with other users through the screen on the front of the equipment.
Currently, Peloton offers both a bike and a treadmill for users to purchase. In addition to the interactive virtual environments, Peloton also tracks your activities and give you all the usual stats for your workouts.
In addition to the home-gym equipment, Peloton also offers a fitness app. This subscription-based app gives users different at-home workouts ranging from strength and stretching, to cycling and outdoor running, yoga and meditation. The Peloton app also allows you to work out alongside your friend and provides your stats, but without purchasing any of the equipment.
Peloton Is Pedalling Its Way Into Our Lives
With the launch of its new corporate wellness program, Peloton is making it even easier to integrate the service into members' daily schedules. The corporate program also allows companies to encourage wellness and fitness at work, which can only be a good thing.